My career has always been about taking people somewhere. It started in recording studios in London in the late 90s, moved through music documentary production at BBC 6 Music, then across the Atlantic to American radio, NPR, and eventually into motion design for brands like Complex, Rolling Stone, and JP Morgan Chase. Every medium was different. The through line was always the same: create an experience that pulls someone out of their world and into another.

When Covid hit and broadcast work dried up, I didn't stop. I leaned harder into glitch art and augmented reality, work I had been building since 2018 under the name The Visceral Glitch. Showing someone a world they didn't know existed, through a phone screen or a gallery wall, that's the same impulse that drew me to radio documentaries and motion design. It's about the portal. The moment a user steps through a screen and into something that feels alive.

That's what brought me to UX. I want to design experiences that give people joy and make their lives easier, in crypto, web3, music, mental health, and the spaces where digital experience is still being figured out. Thirty years of storytelling, branding, and working at the edge of new mediums is not a detour. It's exactly the training for what comes next.